The 2000-watt society is an environmental vision, first introduced in 1998 by the Swiss Federal Institute of Technology in Zürich (ETH Zurich), which pictures the average First World citizen reducing their overall average primary energy usage rate to no more than 2,000 watts (i.e. 2 kWh per hour or 48 kWh per day) by the year 2050, without lowering their standard of living.