We have multiple businesses, but we have only one brand.
Our brand strategy is founded on the company strategy, The Wärtsilä Way and is a vehicle to make our story memorable.
The uniqueness of the Wärtsilä brand supports our daily operations and differentiates us from our competitors. With a well-planned, systematic, and consistent long-term use of our visual identity, we build an impactful and recognisable brand and strengthen our audiences’ emotional bond with Wärtsilä.
A strong and consistent brand identity creates loyalty, excitement, and a sense of meaning for all our stakeholders. Solid brand reputation also has a proven positive impact on our company’s valuation and profitability, especially during uncertain times.
Our logo is the most recognisable graphic element of our brand identity. It is strongly founded in our history, and the shape and colours symbolise energy on land and at sea. The wave was introduced in 1997 and although the Wärtsilä logo has evolved slightly over the years, it has stayed largely the same.
