Strategy and purpose

 

Our strategy, The Wärtsilä Way, answers three questions in terms of company direction: why, where and how.

 

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Why

 

Where

The target position, "Shaping the Decarbonisation of Marine and Energy", reflects our ambition as a company: where does Wärtsilä want to be in the long term. Wärtsilä’s target position is focused on customers, people, and performance.

 

How

The strategic priorities define Wärtsilä’s most important focus areas for reaching the target position. They outline the company’s directions in terms of reaching profitable growth, and clearly formulate the biggest opportunities for a positive impact on Wärtsilä's performance. Each business and function has its own execution plans, which define the concrete actions they will prioritise over the coming 12 months.

Wärtsilä’s values unite everyone in the company and bring the strategy to life by guiding our behaviour when working together. Wärtsilä’s values are Customer success, Passion, and Performance.

In our leadership model, we outline our desired leadership behaviours. In leadership, we believe in energising and leading the way, developing people and teams, and challenging and supporting change. 

In our framework for continuous improvement, we focus on creating customer value and making customers successful, while continuously eliminating waste and improving teamwork, predictability, and performance.


 

 

Wärtsilä's strategy is based on two key themes

Strategy - Transform & Perform

The decarbonisation transformation of both the marine and energy sectors is accelerating. It is enabled by numerous new technologies and sustainable fuels. Wärtsilä is set for performance and is well-positioned to drive this transformation. By transforming and performing, we are shaping the decarbonisation of marine and energy. Read more below.

 

Transform

Decarbonisation will transform the world and create new business opportunities, both in marine and energy. In marine, there will be an unprecedented rate of change in newbuild and existing fleets. Regulations and the demand for green transport will accelerate this change. In energy, electricity generation would need to grow by almost 3x, and renewables by 8x to reach Net Zero targets by 2050*. Until 2030, the balancing power market is expected to grow by more than 20% annually**.

As a technology leader in the decarbonisation transformation, Wärtsilä has significant value creation potential. The company is the frontrunner in developing engines that can run on carbon-neutral and zero-carbon fuels, such as biofuels, methanol, ammonia, and hydrogen. At the same time, Wärtsilä delivers flexible solutions that maximise energy efficiency while fossil fuels are still necessary, and solutions that enable increasing the share of renewables in the power system through efficient balancing power.

Wärtsilä has a leading position in power system optimisation, where both energy storage and flexible grid-balancing engine power plants play a key role. In marine, Wärtsilä is a market leader in ship electrification and a pioneer in onboard carbon capture solutions and digital offerings related to marine optimisation. The company is also partnering in offering complementary technologies for the decarbonisation transformation.

Sources: *IEA World Energy Outlook 2024, **Wärtsilä analysis

Perform

Wärtsilä is on a clear path for operational improvements and increased profitability. The growth is driven by opportunities in decarbonisation and services, complemented by potential partnerships and synergistic bolt-on acquisitions.

The existing installed base provides a strong foundation for service growth. Moving up the service value ladder has significant growth potential, both in marine and energy. This growth is supported by our strong offering in the transactional services business and lifecycle agreements. The green transformation provides notable opportunities for retrofits and conversions.

We focus on performance excellence and robust execution, and strive for transparency and accountability in our businesses. All businesses have a clear profit and loss responsibility, enabling decisions to be made close to where the customer value is created. To create sustainable long-term value, we foster high-performing teams with a focus on continuous improvement. We believe this also helps to attract and retain the best talent, which we further nurture and develop.

The strong balance sheet and financing structure support strategy execution. We have a clear path to reach our financial targets and have a strong commitment to realise them. With clear capital allocation principles and active portfolio and footprint management, we are set to deliver long-term shareholder value.

 

Strategic priorities

Our strategic priorities define our most important focus areas to reach our target position "Shaping the decarbonisation of marine and energy". The priorities outline the main areas we will work with to get to our target position and clearly formulate our biggest opportunities that have a positive impact on our growth and financial performance.

 

Excel in creating customer value

We continuously evolve our understanding of, and responsiveness to, our customers to make them successful.

Develop high performing teams that make a difference

We attract high performing people and excite diverse teams that excel in continuous learning and collaboration. Our leaders provide direction and support, empowering people to act.

Drive decarbonisation in marine and energy

We accelerate decarbonisation in marine and energy through innovation, focused investments, and selective partnerships, while also decarbonising our own operations. We provide optimisation solutions and are a thought leader in the industries we serve.

Capture growth in services

We excel in transactional and retrofit business. We move up the service value ladder by growing in performance-based agreements.

Continuously improve our end-to-end value chain

We continuously improve our end-to-end business to meet customer expectations on quality, lead time and delivery accuracy, while reducing complexity and improving competitiveness. We leverage digitalisation throughout our value chain.

Strategic-priorities-wartsila.com

 

More about our strategic steps and brand strategy