Market shaping and innovation involve a fresh approach to new technology, business models and partnering possibilities. They offer completely novel opportunities for those with the courage to seize them.
Companies need to let go of the past and embrace new ways of thinking, developing, collaborating and creating value. By re-inventing themselves, they can re-shape the world.
New ideas, information and intelligence are crucial in the route to prosper. Those who can evaluate the phenomena and ideas quickly and build new kinds of partnerships and ecosystems are the winners. Not taking action or testing ideas fast enough may become expensive.