Mikael Simelius M Sc (Econ.) has been appointed Vice President, Marketing Communication and Branding at Wärtsilä, effective 1 March 2005. Wärtsilä’s aim through this appointment is to harmonize and strengthen the Wärtsilä brand worldwide. In this newly created position in Wärtsilä, Mr Simelius will report to President and CEO Ole Johansson.
Mikael Simelius brings wide-ranging experience of sales, brand management and marketing communication strategies having held senior management responsibilities in these areas in Satama Interactive Oyj and Stora Enso Oyj. He is currently president of the Finnish subsidiary of the Swedish product media group AGO AB.