Our original research found that while the industry favours technological innovation, fragmentation is one of the most significant barriers to its successful adoption. The data reveal we have different understandings and approaches, rooted in widespread apprehension.
How can we better work together? First, we need to debunk the seven core myths surrounding the subject of digital transformation – myths that we’ve likened to the legendary sea monsters of maritime folklore. Only then can we get a clearer view of where we collectively need to go.