Under the hood of the Wärtsilä Brand

 

The Wärtsilä brand is made up of various elements that all come together and form the brand into what it is today. These elements unite Wärtsilians in all corners of the world around one inclusive, bold and innovative brand experience. On the left-hand navigation, you will find the guidelines for everything from our logo to our distinct iconography.

 

 

Introduction

/

Registered Trademark

Registered Trademark

Wärtsilä is a registered trademark and use of the ® sign is compulsory. The Wärtsilä Corporate Manual (available on our intranet) contains further details about the trademark.

 

® is only used at the first mention of Wärtsilä in text.
® is not used in connection with the logo.
® is not used in press or stock exchange releases.

 

Trademark text used in advertising

WÄRTSILÄ is a registered trademark of Wärtsilä Corporation. or alternatively Wärtsilä®.

 

Trademark and copyright used in brochures

Wärtsilä is a registered trademark of Wärtsilä Corporation. Copyright © 2014 Wärtsilä Corporation.

 

Example of use in text:
 
"Wärtsilä Aquarius® EC Ballast Water Management System (BWMS) provides robust technology for the treatment of ballast water using a simple two stage process involving filtration and electro-chlorination (EC), across the full range of ship operating and environmental conditions.
 
The system is easy to integrate and maintain, and is type approved according to the IMO Convention and has an Alternative Management System (AMS) acceptance certificate from the USCG. Wärtsilä works in close cooperation with its customers, our BWMS partnership program covers all stages from fleet evaluation to lifecycle support. Wärtsilä’s tailored turnkey solutions help minimize your environmental footprint, improve operational efficiency and enhance reputation."
 

Corporate Logo

/

Corporate Logo

Corporate Logo

  • The symbol and logotype combination make up the corporate logo.

  • The elements should not be repositioned.

  • Full colour version is the preferred one and is always used on light or preferably white backround.

  • Leave white space around the logo and position it to the grid based layout as in shown examples.

  • The minimum size for the logo is 25 mm wide.

  • Symbol alone can be used in some promotional items. All exceptional logo versions need to be approved by Brand Board.

Wärtsilä-logo

Primary logo | full colour version
(Branding, signature, ads, posters, banners, flags, signage etc…)

 

 

 

 

Wärtsilä-logo-black

Secondary logo | Single colour version
(b&w application, website footer etc… )

Wärtsilä-logo-black

Secondary logo | Single colour outline version
(engraved/embossed etc…)

Exclusion-zone

Exclusion zone

Corporate Logo

/

Corporate Logo Versions

Corporate Logo Versions

Wärtsilä-logo-slide-1
Full colour positive version
Full colour positive version
(black logotype)

Primary logo version with black logotype should be used on white or light coloured backgrounds.

Use the PANTONE®* version in specialized applications only i.e. stationery and high quality external documentation.

Use the CMYK version if the PANTONE®* version cannot be used, and for all external communications & internally printed documents.

Use the RGB version in all digital and video communications.
Wärtsilä-logo-slide-2
Full colour positive version
Full colour negative version
(white logotype)

Primary logo version with white logotype should be used on black or dark coloured backgrounds.

Use the PANTONE®* version in specialized applications only i.e. stationery and high quality external documentation.

Use the CMYK version if the PANTONE®* version cannot be used, and for all external communications & internally printed documents.

Use the RGB version in all digital and video communications.
Wärtsilä-logo-slide-3
Single colour positive version
Single colour positive version
(compact black with 25% tint in symbol)

Secondary logo versions must be used only as an exception.

These versions are to be used in applications where it is not cost effective to use either the PANTONE®* or CMYK versions, or where only one-colour is available. These versions can be utilized also in situations where space is limited and the purpose of branding is more suddle or subordinate, such as website footers or graphical user interfaces.
Wärtsilä-logo-slide-4
Positive outline version
Positive outline version
(100% compact black)

Secondary logo versions must be used only as an exception.

Use in a limited number of applications where reproduction processes are poor. These versions of the corporate logo are good for reproduction at small sizes, engraving or embossing.
Wärtsilä-logo-slide-5
Single colour negative version
Single colour negative version
(compact white with 25% opacity in symbol)

Secondary logo versions must be used only as an exception.

These versions are to be used in applications where it is not cost effective to use either the PANTONE®* or CMYK versions, or where only one-colour is available. These versions can be utilized also in situations where space is limited and the purpose of branding is more suddle or subordinate, such as website footers or graphical user interfaces.
Wärtsilä-logo-slide-6
Negative outline version
Negative outline version
(100% compact white)

Secondary logo versions must be used only as an exception.

This version is only for use on business gifts and clothing.

 

The corporate logo may only be used as described.

 

Full colour versions
Use the PANTONE®* version in specialized applications only i.e. stationery and high quality  external documentation.
Use the CMYK version if the PANTONE®* version cannot be used, and for all external communications & internally printed documents.
Use the RGB version in all digital and video communications.

 

Single colour versions
These versions are to be used in applications where it is not cost effective to use either the PANTONE®* or CMYK versions, or where only one-colour is available. These versions can be utilized also in situations where space is limited and the purpose of branding is more suddle or subordinate, such as website footers or graphical user interfaces.

 

Outline versions
Use in a limited number of applications where reproduction processes are poor. These versions of the corporate logo are good for reproduction at small sizes, engraving or embossing.

 

Single colour negative outline version
This version is only for use on business gifts and clothing.

 

Corporate Logo

/

Corporate Logo Size

Corporate Logo Size

 

The full colour, single colour and outline versions of the corporate logos have been defined to allow for optimum visual clarity at the relevant sizes.

W-logo-size-color

 

 

Full colour versions

The minimum width of full colour versions is 25mm or 110px in digital media. If the corporate logo is required smaller than 25mm or 110px, use the line version.

W-logo-size-color

 

 

Single colour versions

The minimum width of the single colour versions is 25mm or 110px in digital media. If the corporate logo is required smaller than 25mm or 110px, use the outline version.

W-logo-size-color

 

 

Outline versions

The Minimum width of the outline versions 15mm or 80px in digital media.

Corporate Logo

/

Corporate Logo Usage

Corporate Logo Usage

In principle the full colour Wärtsilä logo is only intended for use on clear/white backgrounds. The Wärtsilä logo should always be positioned in a clear area. Do not add a surrounding outline to the Wärtsilä logo. The negative outline version of the Wärtsilä logo is for use with black, blue or orange backgrounds – but for business gifts and clothing only.

 
Correct use | primary logos

 

Correct-usage-1

Full colour version on white or light colour background.

Correct-usage-1

Full colour negative version on black or dark colour background.

 

 

Correct use | secondary logos

 

Correct-usage-1

Black colour version on white or light colour background.

Correct-usage-1

White colour version on black or dark colour background.

Correct-usage-5

Black outline version on white or light colour background.

Correct-usage-5

White outline version on black or dark colour background.

Correct-usage-5

Outline version machined or cast on metal surface.

Correct-usage-5

Outline version laser cut from frosted glass sticker.

 

 

Incorrect use

 

Incorrect-usage-1

Do not distort the proportions of the logo.

Incorrect-usage-1

Do not use the logo as a part of body text.

Incorrect-usage-1

Do not use black logo against dark background.

Incorrect-usage-1

Do not use colours that obscure the logo.

 
Incorrect-usage-5

Never use the symbol alone.

Incorrect-usage-5

Do not alter the colours of the logo.

Incorrect-usage-5

Do not alter or modify the symbol in any way. Two wave shapes must be recognizable at all times

Incorrect-usage-5

Do not add a keyline around the logo.

 
Incorrect-usage-5

Do not use colours that obscure the logo.

Incorrect-usage-5

Do not add a surrounding outline to the logo.

Incorrect-usage-5

Do not alter the position or the relative proportions of the elements.

Incorrect-usage-5

Do not make new logo variations by combining text or graphics with logo.

 
Incorrect-usage-5

Do not use the logo on a busy background.

Corporate Logo

/

Logo & Grid Usage

Logo & grid usage

The primary and secondary use scenarios are the most preferred when using the logo together with the grid device. When used together with the grid the logo must include a white holding shape that takes its form and proportion from the grid.

 

The tertiary use shows examples of the various situations, where the logo is used as a standalone element. Depending on the context and reproduction method, the proper logo can be either full color version or an outline version.

Grid-and-Logo-usage-1
Primary use / as an identification element
Primary use / as an identification element

Preferably in corners with the white surrounding holding device scaled to match with the grid. (small banner ads, presentations, brochure covers, roll-ups etc…)
Grid-and-Logo-usage-2
Secondary use / as a signature
Secondary use / as a signature

On a bottom right corner, scaled to match with the grid together with the light gray footer element. (posters, magazine / newspaper ads etc…)
Grid-and-Logo-usage-3
Tertiary use / as a standalone identification element
Tertiary use / as a standalone identification element

Isolated with considered placement and a generous clear space around the logo, always depending on the context whether physical, engraved, cut or silkscreened. (signage, pylons, apparel, business gifts etc…)

Colour Palette

/

Introduction

Artboard 1@150x-100

Wärtsilä’s brand identity and positioning are reinforced with consistent use of corporate colours. The Wärtsilä Brand Halo illustrates the levels of strictness and variation when applying these brand elements.

 

 

Colour Palette

/

Colour definitions

Colour definitions

 

 

It is important to use the correct colour definitions for each application to ensure that the colours are reproduced correctly.

 

  • CMYK: four-colour printing process (CMYK). Used mainly in printed images and materials.
  • RGB: RGB colour model. Used for presenting colours digitally, e.g. on computer screens, TVs and mobile phones.
  • HEX: Colour codes. Used e.g. for defining font colours on websites.
  • PMS: PANTONE®* colour standards (PMS). Used when printing e.g. on textiles and specialty materials such as plastics. Also, Pantone colours are often used as additional colours in the CMYK printing process.
  • RAL: Acrylic paint standard (RAL). A colour coding system used in industrial paints, including metallic colours.

Corporate-colours

Colour Palette

/

Use of colours

Use of colours

 

The Wärtsilä logo blue is used only in the company logo. Do not use the colour in any other element.

 

The primary identification colour is Wärtsilä orange. It is combined with shades of blue and gray. A complementary colour palette for blue and grey can be used for variety, depending on the materials and media in question. The additional supporting colour palette should be used with consideration and only with materials further away from the brand core, as illustrated below.

 

The orange and middle blue colours are always used as solid shades. Colours from the complementary and supporting palettes can be used also in 40% shades.

 

Orange and shades of blue are never used equally in the same application. They are used alternately and combined with other colours or with only a small amount of contrasting colour from primary or complementary colour palettes. Also, corporate colours are not used for colour coding, e.g. blue does not represent only the marine business, and green is not exclusively a colour representing sustainability.

 

Artboard 5@150x-100

 

Variation

 

As illustrated in the Brand Halo, the closer the material in question is to the Wärtsilä brand core, the stricter the application of the primary and complementary colour palettes. When moving further away from the core, the palette can be broader, including the supporting shades of green and yellow. When in doubt of the correct use of the colour palette or other graphic elements, please contact the brand team.

 


 

Typography

/

Introduction

Wärtsilä-Typography

 

Wärtsilä’s brand identity and positioning is reinforced with a consistent use of corporate typography. The Wärtsilä Brand Halo illustrates the levels of strictness and variation when applying these brand elements.

 

Typography

/

Helvetica Neue

Helvetica Neue font family

 

The design of the Helvetica Neue font family embodies the concept that a typeface should always support the reading process – that clear communication is the primary goal of typography. This font family lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes.

 

The Helvetica® design is a classic that has stood the test of time. First announced in 1957, Helvetica was re-released in 1983 as the Neue Helvetica® family, with a suite of subtle differences that made a positive impact on the design. The outcome was a synthesis of aesthetic and technical refinements that resulted in improved appearance, legibility and usefulness.

 

The Helvetica font family relates to Wärtsilä through its industrial background and clear-cut, engineered shapes. The font provides a strong statement of Wärtsilä’s role in its business environment, without drawing attention from the presented topics. The different font weights are sufficiently diverse for all marketing and communications needs.

 

Artboard 6@150x-100

Typography

/

Font weights

Supportive weights

 

In general, five weights are used for the Wärtsilä brand. These variations enable the creation of elegant combinations for different types of materials and purposes. Primarily, always use the variations applied in templates.

 

Artboard 7@150x-100 Artboard 8@150x-100

 

 

Variation

 

As illustrated in the Brand Halo, the closer the material in question is to the core of the Wärtsilä brand, the stricter is the application of typography.

 

Typography

/

Use of colours in typefaces

Use of colours in typefaces

 

Always use white font colour as the first option. When using other variations, comply with the following guideline: On white backgrounds, use black, blue and orange type. On shades of dark blue and grey, use white and orange type. Darker blue and grey are more visible on light grey. On orange, use white and dark or middle blue.

 

Artboard 9@150x-100

Typography

/

Don’ts

Don’ts

 

The fonts should not be used in any other than specified way. This page showcases a few incorrect examples that you should avoid in order to keep the use of the fonts consistent and relevant.

 

Artboard 10@150x-100

Typography

/

Typography in professional productions

Typography in professional productions

 

Agencies producing advertisements, posters, brochures, etc. on behalf of Wärtsilä should use Helvetica Neue as the principal typeface. Due to the licensed nature of Helvetica Neue, Wärtsilä cannot provide the fonts to Agencies. Agencies must purchase the license for their productions.

 

 

Typography

/

Typography for in-house productions

 

Typography for in-house productions

 

Wärtsilä employees producing presentations and reports etc. should use Arial as the typeface. 

 

For internally produced documents, replace Helvetica Neue with Arial bold and regular typefaces. Due to the fact that Helvetica Neue is a licensed font, it is not available on company PCs and cannot be supplied by the corporate branding function. If Helvetica Neue is needed in any in-house productions, the departments have to cover the licensing costs themselves.

 

Artboard 11@150x-100
Artboard 14@150x-100

Grid System

/

Introduction

Artboard 1 copy 3@150x-100

The underlying grid is common for all Wärtsilä materials, assisting in organising different applications similarly, and thus building a consistent brand. As a shared element, the grid is inspired by an engineer-like approach to calculations and blueprints. The grid should never be visible in the final material. The same grid is used in all applications. Do not produce any other grids.

 

The grid guide consists of lines in angles of 60° and -60°. The horizontal lines assist in using the grid.

 

Artboard 16@150x-100

Grid System

/

Applying the grid

Applying the grid

Artboard 17@150x-100

Scaling

 

An A5 grid can be used as a base. For bigger applications, the grid can be scaled up proportionally, and for smaller applications, it can be cropped. Never make the grid bigger than the surrounding area. See the size of a business card as a reference. The grid does not work if it is too loose or dense. In digital applications, crop the grid and follow the example shown above.

 

Positioning

 

Place one whole triangle in one corner of the layout, as illustrated with the black triangles above.

 

Artboard 18@150x-100

A foundation for graphic shapes and lines

 

Use the grid for creating graphic shapes, and for decorative and connective lines as shown here.



Use decorative lines on top of colour fields or images. When used on top of images, the line thickness should be 1 pt (1,3 px), and 0,5 pt (0,65 px) on top of colour fields. The applied colours are white on dark blue, dark blue on white, grey on orange and lighter grey, and white on images.


The transparency is 50% (on images this depends on colouring, please ensure visibility).

 

The grid and lines can be used to create varying shapes. When creating these, use only one shape per material and always use the appropriate grid templates.  

 

Using-the-grid
Artboard 20@150x-100

Incorrect use of the grid

 

The grid should not be used in any other way than specified. This page showcases a few incorrect examples that you should avoid in order to keep the use of the Wärtsilä grid consistent and relevant.

 

Artboard 10 copy@150x-100

Our purpose

/

Introduction

Our purpose

 

Wärtsilä's purpose is enabling sustainable societies with smart technology. We shape our markets by generating transformative results through collaboration, partnerships, market insight and active engagement in ecosystems.

ENABLING  We shape our markets by generating transformative results through collaboration, partnerships, market insight, and active engagement in ecosystems.

SUSTAINABLE  The long-term environmental, social, and economic impact of our operations drives our priorities and behaviour. We take pride in diversity, providing equal opportunities and demonstrating high ethical standards.

SOCIETIES  We care about the communities in which we operate, and our people want to make a difference for our customers and partners. We are committed to giving back to society.

SMART  We mix human and machine intelligence with customer understanding to enable smart, data-driven solutions. Our way of working is operationally excellent, agile and innovative.

TECHNOLOGY  We have a heritage of technical innovation and a passion for developing cutting-edge technical solutions that are reliable and efficient over their entire lifecycle.

Read more about our purpose here

 

Our purpose

/

Resources

Purpose resources

 

Below is a list of downloadable Purpose related resources. These resources are only accessible by Wärtsilä employees. 

 

Purpose Q&A

 

Purpose presentation (PPT)

 

Purpose presentation (PDF)

 


Our purpose

/

Purpose guidelines

Purpose guidelines

 

 

wartsila_esswt_by_carlbergman_final_TIFF_SRGB_02_preview

 

Our purpose is a reflection of our brand DNA, our values, our people, and our mission. It conveys the message of a company that cares about the environment and our communities; one that is focused on challenging the status-quo, and leading the transformation of our industry and its ecosystem. It defines a company embracing and developing technologies to create solutions that will optimise the marine industry’s production and use of energy, and helping to create solutions, which will optimize the marine industry and the production and use of energy, helping to build a cleaner and smarter future.

 

This guide will help you use our purpose in a powerful and consistent manner in all marketing and communications activities.

 

Download the Purpose guidelines (Sing-in required) 

 

 

Audio

/

Audio guidelines

Audio guidelines

 

By consistently using a signature audio logo Wärtsilä is building a unique audio brand legacy to differentiate us from competitors and make the brand recognisable also without visuals.

 

In order to further distinguish ourselves, Wärtsilä should avoid using orchestral or cinematic musical themes to represent our brand, opting instead for a modern and innovative synth sound with a strong sense of rhythm.

 

Audio representations of the brand attributes:

 

Snip20180906_1

 

Wärtsilä branded music should adhere to these tactical elements. 

 

tactics

Audio

/

Audio logo

Official audio logo

 

The official Wärtsilä audio logo is called Trinity. The three-note audio logo is based on the three syllables in the Wärtsilä name and the three colours used in the visual logo. Trinity is clear, distinct and recognizable. Trinity is also the foundation of all other Wärtsilä branded audio. 

 

Combining Trinity with the visual logo; we double the sensory experience of the brand. For all of our videos, we have created a custom animation. This animation - the Wärtsilä Video Signature - must be used at the end of all Wärtsilä videos. 

Wärtsilä Video Signature 

 

Audio

/

Branded music

Branded Music

 

Wärtsiä currently has a limited set of branded music pieces. This library will grow over time.

 

Brand Theme

 

The brand theme can be seen as a soundscape template for the company. Elements from the theme can and should be heard across other branded music productions. This music can also be featured as video music. 

 

 

Download brand theme (long - 1m32s)

 

Download brand theme (short- 45s)

 

 

Event ambience 

 

Strongly based on the brand theme, this piece of music is 10 minutes long and composed in order to give the right ambient music for our events. The music can be looped so that it will play for as long as needed. This music should be used in all events where applicable. 

 

Download event ambience

 

Speaker bump

 

This piece is used when speakers are entering the stage at Wärtsilä events.

 

Download speaker bump

 

 

 

Tone of Voice

/

Introduction

 

What is tone of voice?

 

Tone of voice is both the way in which you express yourself and the topics you talk about.

 

Tone of voice reflects:

  • Who you are
  • What you (the brand) stand(s) for
  • What you know (your expertise)
  • What you care about
  • What you are like to work with

Tone of Voice

/

Purpose

ToV indesign edit2

Tone of Voice

/

Our ToV evolution

ToV indesign edit4

Tone of Voice

/

Our new ToV

ToV indesign edit5

Tone of Voice

/

ToV scale

ToV indesign edit6 ToV indesign edit7 ToV indesign edit8
ToV indesign edit9

Tone of Voice

/

Internal ToV

ToV indesign edit10

Tone of Voice

/

Social media – ToV and post length

ToV indesign edit11 ToV indesign edit12

Icons

/

Introduction

Wärtsilä icons - Introduction

 

 

Wärtsilä has a defined icon family which is used across all of our software applications. These have been carefully crafted by our industrial design team and are a vital part of our brand visuals and our UX. 


There are currently 391 icons available for download. 

Flip through this carousel below to preview them all.


V4_carousel__0001

V4_carousel__0002

V4_carousel__0004

V4_carousel__0005

V4_carousel__0006

V4_carousel__0007

V4_carousel__0008

V4_carousel__0009

 

 

The icons were optimised for software IU applications, but should also be used in other types of content, such as presentations and marketing material. There is a base-set of icons available for download behind the link below. However, if other icons are needed, such can easily be created by following these guidelines. 

 

Any new icons that are created must be aligned with the rest of the icon family and adhere to the same design principles. One of the major inspiration sources for the Wärtsilä icons was the international standard labels, which are attached to machines and electric products. Their common features are bold lines, round shapes, simple structures, and they can be presented in two-tone print. Even in a chaotic layout, with small text, numbers and other labels placed around them, these icons can still easily be spotted from a distance.

 

 

Icons

/

Download icons

 

Download the official Icons

 

The Wärtsilä icon library can be downloaded from the Brand Hub. The icon files are available in ZIP packages divided by colour. Each package contains both PNG and SVG file formats.

 

The current icon count:

391 ICONs

 

Black Icons ZIP file incl. PNG and SVG files

 

White Icons ZIP file incl. PNG and SVG files

 

Official icons in Adobe Illustrator (AI) format 

 
An index of the available icons can be downloaded here:

 

Official Icons index

 

Icons

/

Hero icons

Hero icons

 

Hero icons are useful when you want to add a Wärtsilä personality in the look of digital products; use them wisely.

 

Some icons are perhaps easy to neglect, the directional icons for example, but regardless of their size, they are still powerful tools for making sure our digital designs have a consistent appearance.

 

 

2_hero_icons

Icons

/

Icon grid

Icon grid

 

The thickness of the line is standardized at 4px and 2px. The gap between the lines should be minimum 2 px. Most of the structure should be composed by robust straight and/or round lines. Avoid too generic looks, but do not sacrifice the readability.

 

When designing an icon, please remember to leave some space for the icon to breathe. The lighter pink area pictured below is a soft no-go
zone with the width of 6 px, the deeper pink area of 2 px is the hard no-go zone. This will also help the icon to be more centrally focused.

 

 

icon_grid

 

 

 

Icons

/

Repeatable elements

Repeatable elements

 

We encourage you to spot the repeatable elements in the icon library and extend those elements to other icons in the future.
Through this method, you can increase productivity, the readability and keep the overall library’s look consistent. Those small elements can be slightly adjusted according to the need for individual icons, but the main feature should remain the same.

 

 

Here are some examples of repeatable elements.

 

Digital

 

When a design calls for a "data or information processing"element in an icon, please leverage the standard circuit element like in the examples below. The blue area is shown for illustrative purposes and is not intended for final designs.

 

 

 

digital icons

Maintenance

 

When a design needs to convey repair, system check or settings in an icon, then leverage the standard wrench element like in the examples below. The blue area is shown for illustrative purposes and is not intended for final designs.

 

maintenace icons

Icons

/

Usage of icons

Usage of icons

 

Besides the basic rules of not stretching and twisting the existing icons, nor presenting them at different angles, another common incorrect way of using icons are to place them on a dark background with too little contrast. Icons are provided in black and white. Choose the colour of the icon to suit the background.

 

Always strive for the best readability.

 

 

 

Incorrect use of icons

usage of icons

Icons

/

Icons in presentations and marketing

Icons in presentations and marketing material

 

The use of icons in presentation and marketing material, the restrictions and guidelines are more flexible. However, the icons should adhere to the overall brand guidelines. Please refer to our visual guidelines for more information on these areas and always use Wärtsilä templates when available. The overall layout should be simple and sharp. The icons alone are often not enough to explain the key features or certain status, so some text placement is necessary. The usage rules of icons are similar to the usage in user interface environments. However, there are a few parts which are following different guidelines.

Please see the details and examples below.

 

Free size

In the marketing material, the size of the icons are not restricted. Generally, on darker or more complex backgrounds, the icons need to be bigger than the ones on light coloured backgrounds. Try not to place too many icons on one page.

 

Background picture allowed

When placing icons on dark or complex backgrounds, be aware of the readability level. Usually grayscaling the background photo or adding a colour overlay plus a shadow effect on icons makes the icon pop up more from the background. This depends largely on the background photos you select, so avoid visually busy ones.

 

Shadow effects

In marketing materials, like posters or online banners, the icons are allowed to include shadow
effects within reason when they are on dark photo/ colour backgrounds. On light or white
backgrounds; shadow effects are not recommended.

 

 

Examples of icon use in presentations and marketing

 

Example of Wärtsilä icons used on a webpage in order to highlight different themes or aspects of the content.

 

Marketing 2

 

 

Example of Wärtsilä icons used on a presentation slide in order to highlight different themes or aspects of the content.

 

Marketing 1

 

 

Example of how Wärtsilä Icons are used in an app.

 

Marketing 5

 

 

Icons can be used in many creative ways. Here's a mock-up of Wärtsilä Icons as stickers.

 

Marketing 4

 

 

Icons

/

Feedback and requests

Feedback and Suggestions

 

The Wärtsilä icon library is constantly evolving. We constantly make new icons and tweak existing ones. The icon library is maintained by the Design Thinking and UX team. If you have any feedback or question regarding the icon library, please be in touch through our Yammer channel. We would love to hear from you.

 

Yammer Channel

 

 

You can also suggest new icons by emailing the Brand Team.

 

Email your suggestion

 

 

 

© 2020 Wärtsilä