Corporate Logo Versions

The corporate logo may only be used as described.

Full colour versions
Use the PANTONE®* version in specialized applications only i.e. stationery and high quality  external documentation.
Use the CMYK version if the PANTONE®* version cannot be used, and for all external communications & internally printed documents.
Use the RGB version in all digital and video communications.

Single colour versions
These versions are to be used in applications where it is not cost effective to use either the PANTONE®* or CMYK versions, or where only one-colour is available. These versions can be utilized also in situations where space is limited and the purpose of branding is more suddle or subordinate, such as website footers or graphical user interfaces.

Outline versions
Use in a limited number of applications where reproduction processes are poor. These versions of the corporate logo are good for reproduction at small sizes, engraving or embossing.

Single colour negative outline version
This version is only for use on business gifts and clothing.

Corporate Logo Size

Corporate Logo Usage

Wärtsilä’s brand identity and positioning are reinforced with consistent use of corporate colours. The Wärtsilä Brand Halo illustrates the levels of strictness and variation when applying these brand elements.

Colour definitions

It is important to use the correct colour definitions for each application to ensure that the colours are reproduced correctly.

• CMYK: four-colour printing process (CMYK). Used mainly in printed images and materials.
• RGB: RGB colour model. Used for presenting colours digitally, e.g. on computer screens, TVs and mobile phones.
• HEX: Colour codes. Used e.g. for defining font colours on websites.
• PMS: PANTONE®* colour standards (PMS). Used when printing e.g. on textiles and specialty materials such as plastics. Also, Pantone colours are often used as additional colours in the CMYK printing process.
• RAL: Acrylic paint standard (RAL). A colour coding system used in industrial paints, including metallic colours.
  

Variation

Wärtsilä’s brand identity and positioning is reinforced with a consistent use of corporate typography. The Wärtsilä Brand Halo illustrates the levels of strictness and variation when applying these brand elements.

Helvetica Neue font family

The Helvetica font family relates to Wärtsilä through its industrial background and clear-cut, engineered shapes. The font provides a strong statement of Wärtsilä’s role in its business environment, without drawing attention from the presented topics. The different font weights are sufficiently diverse for all marketing and communications needs.

Supportive weights

In general, five weights are used for the Wärtsilä brand. These variations enable the creation of elegant combinations for different types of materials and purposes. Primarily, always use the variations applied in templates.

Variation

As illustrated in the Brand Halo, the closer the material in question is to the core of the Wärtsilä brand, the stricter is the application of typography.

Use of colours in typefaces

Always use white font colour as the first option. When using other variations, comply with the following guideline: On white backgrounds, use black, blue and orange type. On shades of dark blue and grey, use white and orange type. Darker blue and grey are more visible on light grey. On orange, use white and dark or middle blue.

Wärtsilä icons - Introduction

Wärtsilä has a defined icon family which is used across all of our software applications. These have been carefully crafted by our industrial design team and are a vital part of our brand visuals and our UX. 

There are currently 391 icons available for download. 

Flip through this carousel below to preview them all.

The icons were optimised for software IU applications, but should also be used in other types of content, such as presentations and marketing material. There is a base-set of icons available for download behind the link below. However, if other icons are needed, such can easily be created by following these guidelines. 

Any new icons that are created must be aligned with the rest of the icon family and adhere to the same design principles. One of the major inspiration sources for the Wärtsilä icons was the international standard labels, which are attached to machines and electric products. Their common features are bold lines, round shapes, simple structures, and they can be presented in two-tone print. Even in a chaotic layout, with small text, numbers and other labels placed around them, these icons can still easily be spotted from a distance.

Download the official Icons

The Wärtsilä icon library can be downloaded from the Brand Hub. The icon files are available in ZIP packages divided by colour. Each package contains both PNG and SVG file formats.

The current icon count:

391 ICONs

Black Icons ZIP file incl. PNG and SVG files

White Icons ZIP file incl. PNG and SVG files

Official icons in Adobe Illustrator (AI) format 

An index of the available icons can be downloaded here:

Official Icons index

Hero icons

Hero icons are useful when you want to add a Wärtsilä personality in the look of digital products; use them wisely.

Some icons are perhaps easy to neglect, the directional icons for example, but regardless of their size, they are still powerful tools for making sure our digital designs have a consistent appearance.

Icon grid

The thickness of the line is standardized at 4px and 2px. The gap between the lines should be minimum 2 px. Most of the structure should be composed by robust straight and/or round lines. Avoid too generic looks, but do not sacrifice the readability.

When designing an icon, please remember to leave some space for the icon to breathe. The lighter pink area pictured below is a soft no-go
zone with the width of 6 px, the deeper pink area of 2 px is the hard no-go zone. This will also help the icon to be more centrally focused.

Repeatable elements

We encourage you to spot the repeatable elements in the icon library and extend those elements to other icons in the future.
Through this method, you can increase productivity, the readability and keep the overall library’s look consistent. Those small elements can be slightly adjusted according to the need for individual icons, but the main feature should remain the same.

Here are some examples of repeatable elements.

Digital

When a design calls for a "data or information processing"element in an icon, please leverage the standard circuit element like in the examples below. The blue area is shown for illustrative purposes and is not intended for final designs.

Maintenance

When a design needs to convey repair, system check or settings in an icon, then leverage the standard wrench element like in the examples below. The blue area is shown for illustrative purposes and is not intended for final designs.

Usage of icons

Besides the basic rules of not stretching and twisting the existing icons, nor presenting them at different angles, another common incorrect way of using icons are to place them on a dark background with too little contrast. Icons are provided in black and white. Choose the colour of the icon to suit the background.

Always strive for the best readability.

Incorrect use of icons

Icons in presentations and marketing material

The use of icons in presentation and marketing material, the restrictions and guidelines are more flexible. However, the icons should adhere to the overall brand guidelines. Please refer to our visual guidelines for more information on these areas and always use Wärtsilä templates when available. The overall layout should be simple and sharp. The icons alone are often not enough to explain the key features or certain status, so some text placement is necessary. The usage rules of icons are similar to the usage in user interface environments. However, there are a few parts which are following different guidelines.

Please see the details and examples below.

Free size

In the marketing material, the size of the icons are not restricted. Generally, on darker or more complex backgrounds, the icons need to be bigger than the ones on light coloured backgrounds. Try not to place too many icons on one page.

Background picture allowed

When placing icons on dark or complex backgrounds, be aware of the readability level. Usually grayscaling the background photo or adding a colour overlay plus a shadow effect on icons makes the icon pop up more from the background. This depends largely on the background photos you select, so avoid visually busy ones.

Shadow effects

In marketing materials, like posters or online banners, the icons are allowed to include shadow
effects within reason when they are on dark photo/ colour backgrounds. On light or white
backgrounds; shadow effects are not recommended.

Examples of icon use in presentations and marketing