Icons in presentations and marketing material
The use of icons in presentation and marketing material, the restrictions and guidelines are more flexible. However, the icons should adhere to the overall brand guidelines. Please refer to our visual guidelines for more information on these areas and always use Wärtsilä templates when available. The overall layout should be simple and sharp. The icons alone are often not enough to explain the key features or certain status, so some text placement is necessary. The usage rules of icons are similar to the usage in user interface environments. However, there are a few parts which are following different guidelines.
Please see the details and examples below.
In the marketing material, the size of the icons are not restricted. Generally, on darker or more complex backgrounds, the icons need to be bigger than the ones on light coloured backgrounds. Try not to place too many icons on one page.
Background picture allowed
When placing icons on dark or complex backgrounds, be aware of the readability level. Usually grayscaling the background photo or adding a colour overlay plus a shadow effect on icons makes the icon pop up more from the background. This depends largely on the background photos you select, so avoid visually busy ones.
In marketing materials, like posters or online banners, the icons are allowed to include shadow
effects within reason when they are on dark photo/ colour backgrounds. On light or white
backgrounds; shadow effects are not recommended.