Wärtsilä goes new ways in search of employees
Wärtsilä Norway, local press release, 29 November 2011
Five energetic Wärtsilä employees will lend both faces and voices when the company now searches for new employees through an exciting and interactive recruitment campaign.
Wärtsilä in Norway will recruit more than 50 new engineers within electrical and automation, propulsion and ship design the coming months. With a national shortage of around 7400 engineers, there is heavy competition for the best talents. In order to stand up in this competition, Wärtsilä recently launched a new, nationwide and interactive recruitment campaign. Here Wärtsilä colleagues Monica Finsrud Grimstad, Geirmund Mæland, Olle Mattsson, Margareth Urheim and Tore Markhus are the front figures who will tempt potential job applicants with the many exciting opportunities Wärtsilä has to offer.
Via a series of advertisements and posters placed strategically around Norway, the quintet encourages the viewers to pick up their mobile phones and send a text message to a toll free number. Those who send such a message will soon after be called by one of the five Wärtsilä employees, who leaves a voice message where they tell a little about their jobs, exciting projects they’re involved in, and what Wärtsilä has to offer. The recipients will also receive a link to the website www.doersofwartsila.com, where they can check out Wärtsilä in Norway’s vacancies.
“Working with the recruitment campaign has been a fun task. It's nice to do something different, and simultaneously help to bring new talents to the company. Recruitment is a known challenge for us in Services, as we have noted how difficult it is to get the right people” says Tore Markhus, head of the project and contract department of Wärtsilä Norway's service unit.
“The aim of the recruitment campaign is to present ourselves as an innovative company and an attractive employer. By creating a campaign that stands out from the crowd of job postings, we hope to achieve just that“ ads HR Director, Wärtsilä Norway, Geir Ove Sele.
He says Wärtsilä is well known on the west coast of Norway, where the company has it's core activities, and also in cities where Wärtsilä has offices.
“But in general there is a shortage of knowledge about the company around Norway, especially when it comes to the breadth the company offers in terms of R&D activities for our products and solutions. With the aid of five of our colleagues, we aim to correct this situation” says Sele.
The advertising agency Oktan Stord has developed the idea and concept for Wärtsilä's new recruiting initiative.
“We experience Wärtsilä as a very innovative and often courageous company, with employees who are down to earth and straight forward. With this campaign we wish to communicate this experience. Often recruitment consists of just putting up a poster or purchasing an ad, which you hope will be seen. With this approach we want to start a dialogue with potential job seekers, and at the same time let the company's own employees communicate in their own words what they are doing. I think the interactive campaign shows that Wärtsilä is an innovative company that is not afraid to try new technologies, and we are proud to be the first in Norway to use this concept in a recruitment campaign” says head of agency Jostein Sydnes.
For further information, please contact:
Geir Ove Sele
Tel: +47 48 20 41 58
Anne Marie Meling
Tel: +47 41 25 78 10
Head of agency
Tel: +47 91 37 10 97
Wärtsilä in brief
Wärtsilä is a global leader in complete lifecycle power solutions for the marine and energy markets. By emphasising technological innovation and total efficiency, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2010, Wärtsilä’s net sales totalled EUR 4.6 billion with more than 17,500 employees. The company has operations in 160 locations in 70 countries around the world. Wärtsilä is listed on the NASDAQ OMX Helsinki, Finland.
In Norway, Wärtsilä employs over 1000 professionals who develop and deliver industry leading products and solutions to ships and offshore installations worldwide.