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Home of the Wärtsilä Brand
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THE WÄRTSILÄ BRAND

Wärtsilä is a global leader in complete lifecycle power solutions for the marine and energy markets. We have been at the frontier of engineering innovation for more than 180 years. Our journey has taken us from manufacturing to providing lifecycle solutions based on cutting-edge technology and the effective use of data.

 

At Wärtsilä, we are driven by our passion to do the right thing – both for our customers and for the environment. Our vision is to be our customers’ most valued business partner. That is why we deliver ever-smarter innovative solutions that make our customers more competitive. This passion is – and will continue to be – at the core of our success.

 

The visual design of our brand reflects our strategy and communicates how we see the world – and our positive impact on it. In the following, you will find tools and blueprints for creating materials based on our brand that is digital, high-tech, innovative, collaborative and always responsive to our customers’ needs.

 

 


 

 


 

BRAND PERSONALITY

 

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TONE OF VOICE

Our tone of voice reflects our brand personality. We do not use

corporate jargon. We use real world language and short sentences.

We emphasize clarity and customer benefits.

 

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BRAND VISUALITY

The Wärtsilä brand visuality is based on the following key elements: innovation, modernity and digitalisation. This has been distilled into a visual identity that is distinct, recognisable and consistent, and that communicates our high technology and unique expertise. Our visuality helps unite our businesses and people together into one Wärtsilä. 

 

 

 

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